What to give

Birthday gift for Mum.

Skip the thing they'll put in a drawer. An experience Mum picks themselves — dinner, a spa day, a weekend — tucked inside a card with your words. They never see the amount.

In short

For a birthday, the gift that lands is the one they'd never buy themselves. €50 — dinner out or a spa session: the safe, generous middle for a friend, a sibling, a colleague.

Birthday gifts

  • €50 — dinner out or a spa session: the safe, generous middle for a friend, a sibling, a colleague.
  • €100 — a spa day or a food tour: a parent, a partner, a milestone birthday.
  • €25 — a tasting or a class: a colleague, a nephew, a 'just because it's your day'.

Four amounts. They choose the memory.

The price is the label; they never see it. Charged in your currency.

€25 · $29 · £22
A little something
€50 · $59 · £45
Dinner or a treat out
Most chosen
€100 · $119 · £89
A spa day or experience
€250 · $299 · £225
A weekend to remember

The card itself is free, with or without the gift.

What to write in the card for Mum

Mums keep the cards their children give them, so make this one worth keeping. Lead with one specific, true thing about her and say plainly what she means to you.

Happy birthday, Mum. Thank you for a lifetime of putting everyone else first — today it's all about you.
Send this as a card with the gift →
To the woman who taught me almost everything worth knowing: happy birthday, with all my love.
Send this as a card with the gift →
Happy birthday to my first home and my forever soft place to land. I hope today spoils you rotten.
Send this as a card with the gift →

Questions people ask

How does the gift reach them?

It's inside the card. Mum opens the card, finds the gift, and chooses from 150,000+ experiences in their own country. It never expires.

Do they see what I paid?

No. They see the gift and the experiences they can choose from, never the amount.

Can several people pay for it?

Yes. On a group card everyone signs with one link and can chip in toward the gift; the organiser sees the tally.

Which countries?

190+. The gift is redeemed in their own country, so it works for family abroad.

Make the card, add the gift.

About a minute. The card is free; the gift is inside.