What to write

The words, sorted.

A blank card is the hardest part. Here are real example messages and quick tips for every occasion — then make yours personal in under a minute.

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Or read the guide for your occasion

Birthday

A birthday message only needs to do one thing: make them feel seen. Here's how to write one that sounds like you and not like the back of a shop card.

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Thank you

A good thank-you doesn't just say 'thanks' - it shows them you noticed exactly what they did and that it mattered. Here's how to write one that lands.

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Anniversary

An anniversary card is a chance to say the thing you don't say often enough. Here's how to write one that's tender, specific, and unmistakably about the two of you.

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Congratulations

Big news deserves more than a thumbs-up. Here's how to write a congratulations card that actually makes them feel how proud you are.

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Love & romance

You don't need an occasion to tell someone you love them - just the right words. Here's how to write a love card that says it the way you actually feel it.

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Just because

The cards people remember most are the ones that arrive for no reason at all. Here's how to write a 'just because' message that quietly makes someone's day.

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Valentine's Day

A shop-bought Valentine says what everyone says. Here's how to write one that says what you mean - and sounds like nobody but you.

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Mother's Day

Mums keep everything you make them, so make this one worth keeping. Here's how to write a Mother's Day message that says more than 'thanks for everything'.

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Father's Day

Dads are easy to under-thank and often a little awkward about praise. Here's how to write a Father's Day card that says the thing he doesn't always hear.

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Christmas

Christmas cards are lovely; writing fifty identical ones is not. Here's how to make each one feel warm and personal without spending all of December at the kitchen table.

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Wedding

A wedding card is a chance to say something the couple will keep for years. Here's how to write one that speaks to the two of them and rises above a signature in a group card.

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New baby

A new-baby card has two jobs: welcome the little one and cheer on the exhausted, delighted new parents. Here's how to write one that does both warmly.

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Graduation

A graduation is years of effort finally paying off, and the group-chat 'well done' doesn't quite cover it. Here's how to write a card that's proud, personal, and looks ahead.

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Sympathy

When someone is grieving, there's rarely a perfect thing to say - and that's alright. What matters is that you reach out gently and let them know they're not alone.

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Get well

Recovering is dull, and a kind word breaks up the day better than almost anything. Here's how to write a get-well card that lifts someone's spirits without crowding them.

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New Year

A new year is a clean page, and there's no better moment to tell someone what you hope for them. Here's how to write a New Year card that's warm and genuinely forward-looking.

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Engagement

An engagement card celebrates two people and the life they're about to build. Here's how to write one that's warm, generous, and clearly about the both of them.

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New job

A new-job card is a chance to mark a real achievement and send someone into it with confidence. Here's how to write one that's proud, specific, and forward-looking.

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Retirement

A retirement card marks the end of a whole career and the start of a long-earned freedom. Here's how to write one that's grateful, warm, and looking forward.

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Leaving

A leaving card is a proper goodbye — for a colleague moving on, a friend moving away, or someone off to something new. Here's how to write one that's heartfelt, not just a hurried signature.

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Housewarming

A housewarming card welcomes someone into a new chapter as much as a new building. Here's how to write one that's warm, hopeful, and a little bit fun.

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Baptism

A baptism or christening card marks a gentle, joyful family milestone. Here's how to write one that's heartfelt and warm, whether or not you're religious.

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