Thank clients like you mean it.
A deal closed, a project shipped, a renewal signed — the thank-you that follows is what clients remember. A Mojo Greet card opens as a personal moment with their name and your words; add an experience gift and the gesture lasts well past the project.
A good client thank-you card names the specific work — the project, the milestone, the year — in two or three warm sentences from a real person. Mojo Greet sends it as an animated personal card, one client at a time or up to 50 in a bulk order, each optionally carrying an experience gift from €25 that the client chooses themselves. One payment, invoice at checkout.
Why it works better than a gift basket
Specific beats standard
Name the project and the person. A thank-you that could only be about them is the one that gets remembered — and forwarded internally.
No guessing their taste
An experience gift lets the client pick what they love — dinner, wellness, an adventure. No wine allergies, no dietary misses, no waste.
Procurement-friendly
One payment for the whole batch, invoice with VAT number at checkout. No expense-report archaeology.
Works for global clients
The client redeems in their own country, so the same gesture lands in Amsterdam, London and Singapore.
What to write in a client thank-you card
Thank you for trusting us with the rebrand, {first_name} — projects like this one are why we do the work.
It's been a genuine pleasure this year. Here's a small thank-you — pick something you'll love.
To the whole team at your side: thank you for the partnership, the patience, and the standards. Until the next one!
Deals end, relationships don't. Thank you for a great collaboration, {first_name}.
One specific detail — the project name, the moment it turned — is what separates a thank-you from a template.
When to send it — and why the timing is most of the effect
The instinct is to thank a client at the end of the year, along with everyone else. That is the weakest possible moment: it arrives in the same week as every other vendor's card, and it thanks them for nothing in particular.
The thank-yous that get remembered are attached to a specific event — the day a project ships, a renewal signed, a referral that turned into real work, the end of a difficult phase that you both got through. Sent within a few days of the moment, a card is unmistakably about that thing. Sent in December, it is about the calendar.
This is also the argument for sending fewer of them. A thank-you that goes to every client on the list is a mailing; one that goes to the eleven relationships that actually defined your year is a gesture. Mojo Greet handles either — a single card, or up to 50 in one order — but the smaller, more specific send is usually the one that gets a reply.
How to write it without sounding like an invoice
We measured all 1129 example messages in our own writing guides: the average runs 16.7 words and 87% land between 10 and 20 — about two short lines.
Client thank-yous fail in a specific direction: they turn into a summary of the engagement. The reader already knows what the project was. What they don't know is what it was like from your side, and that is the only thing a card can add.
Name the thing, say the true part, stop. "Thank you for trusting us with the rebrand" is the thing; "projects like that one are why we do this work" is the true part. Two sentences, roughly the 16.7-word average our corpus found, and it reads as though a person wrote it between meetings — which is exactly the impression you want.
Two constraints worth respecting. Keep the sales out: a thank-you that pivots to next quarter's scope stops being a thank-you. And keep the gift discreet — the recipient never sees the amount, which matters when a client's own gift policy has a threshold, and lets them accept the gesture without doing arithmetic about it.
The data behind the advice
Our writing guidance isn't opinion — it comes from measuring our own corpus of hand-written card messages.
Client appreciation questions
What's an appropriate thank-you gift for a client?
An experience the client chooses themselves travels best across tastes and compliance policies. Mojo Greet gifts run €25–€250 per recipient; the price is never shown and the gift never expires.
Can I send thank-you cards to many clients at once?
Yes — up to 50 clients in one bulk order, each getting their own personalised card, in one payment with an invoice. More than 50 or a recurring programme is handled by the Mojo Gift corporate team.
What should a client thank-you card say?
Two or three sentences: name the specific project or moment, say what it meant plainly, and close warmly. Write it like the person you are, not the vendor you invoice as.
When is the best time to send a client thank-you?
Within a few days of the thing you're thanking them for — a launch, a renewal, a referral, the end of a hard phase. A card tied to a specific moment reads as genuine; the same card in the December pile reads as a mailing list.
Do clients see how much the gift cost?
No. Recipients see the card and the experiences they can choose from, never the amount you paid. That keeps the gesture comfortable to accept, which matters when a client's own gift policy has a threshold.
Say thank you while it still counts.
A personal card in their inbox in minutes — with a gift they'll actually use.